The rise of social media marketing in Australia has been nothing short of explosive. According to Meltwater, Aussies now spend an average of 1 hour and 52 minutes per day scrolling through Instagram, TikTok, Facebook, and LinkedIn—and brands that aren’t where their customers are get left behind.
This isn’t the year 2000— you can’t post a blurry photo and call it strategy. Today’s social media landscape demands paid social precision, scroll-stopping UGC, and platform-native content that actually drives revenue. The stakes are higher, the competition is fiercer, and the opportunities are massive.
Melbourne’s social media marketing agency scene reflects this evolution. With 1,000+ marketing agencies across the city, only a handful truly specialise in full-funnel social media marketing that goes beyond vanity metrics to deliver real business results.
What this guide covers:
- Handpicked top social media marketing agencies in Melbourne
- Their specialties (paid social, organic strategy, influencer marketing)
- Real campaigns, results, and what to look for when choosing a partner
Ready to find your perfect social media partner? Let’s dive in.
What makes a top social media marketing agency?
Not all agencies are created equal. Here’s what separates the social media specialists from the generalists:
Platform expertise that goes deep
Instagram, TikTok, Meta, Pinterest, LinkedIn—each platform has its own algorithm, content formats, and audience behaviours. The best agencies don’t just post across channels; they create platform-specific strategies that work with each algorithm, not against it.
Creative capabilities that stop the scroll
High-quality video production, Reels editing, UGC sourcing, and campaign concepts that actually get shared.
Influencer and community management
Micro-influencer partnerships and community-building are increasingly essential for organic reach and authentic engagement. The right agency has the networks and know-how to make these partnerships seamless.
Real results with real brands
Look beyond follower counts. The agencies worth partnering with track CPCs (cost per click), ROAS (return on ad spend), lead quality, and revenue attribution.
Transparent pricing and agile delivery
Growing businesses need partners who can move fast, communicate clearly, and deliver campaigns without endless revisions or surprise costs.
Why these factors matter:
- Startups need speed and volume to compete with established players
- National retailers need brand-safe creative that can scale across regions
- Lifestyle brands want aspirational content with performance hooks that convert browsers into buyers
Top 10 social media marketing agencies in Melbourne (2025)
1. Bez Agency – Melbourne
Known for: High-conversion creative, video-first campaigns, full-service execution
Clients: National Geographic, LEGO, McLaren
Strengths: Strategy-led approach, in-house creative team, lightning-fast turnaround, luxury brand marketing
Bez combines strategic thinking with creative execution to deliver campaigns that don’t just get noticed—they get results. From experiential social coverage that extends brand moments into ongoing narratives, to video-first content that stops the scroll and drives conversions.
Why they stand out: Creative-first thinking but backed by and grounded in data. Bez builds campaigns that captivate and convert.
2. Megaphone Marketing – Melbourne
Focus: Paid social ads, UGC-style creative
Known for: eCommerce performance, especially on Meta and TikTok
Clients: LSKD, Heaps Normal, Lululemon, Puma, F45
Team Size: 100+
Award-winning performance marketing agency with a strong track record of scaling Australian eCommerce brands through paid social advertising.
Why they work: Data-obsessed performance marketing meets creative that doesn’t look like ads. Their Facebook ad strategies helped LSKD scale rapidly during their growth phase.
3. Soup Agency – Sydney / Melbourne
Focus: Content and community-driven social campaigns
Notable for: Detailed content calendars and strategic planning docs
Clients: Rip Curl, retail and wellness brands
Creative style: Brand-aligned, clean, consistent
Soup Agency award-winning digital marketing agency with head office in Sydney, offering paid search, paid social, SEO to content & email marketing services.
Why they excel: As an award-winning digital marketing agency, they offer comprehensive services from paid search and social to SEO, content, and email marketing.
4. The Exposure Co. – Brisbane / Melbourne
Specialty: Influencer marketing and content creation
Ideal for: UGC, fashion, beauty, lifestyle
Network: Over 90 million fans reached through their influencer network worldwide
Services: Campaign management, talent vetting, performance reporting
As a full-service digital influencer marketing agency, they create powerful connections between brands and influential creators with both Australian focus and global reach.
Why they matter: They work with hundreds of influencers in Melbourne to help elevate the online presence of local brands and businesses, making them good for brands wanting authentic local connections.
5. Social Garden – Melbourne
Focus: Lead generation via social and performance media
Ideal for: Property, education, high-ticket services
Differentiator: In-house creative + data team
Clients: Mirvac, Torrens University
A fast-growing digital marketing agency working predominantly in property marketing and higher education, with a focus on full funnel digital marketing strategy and solutions.
Why they convert: Social Garden positions itself as Australia’s most effective lead generation agency, building consistent pipelines of qualified leads through social channels.
6. Red Herring Digital – Melbourne
Known for: Creative digital marketing and social media strategy
Location: Yarraville, Melbourne
Services: SEO, PPC, social media & more
Background: Founded by Alex and Phil in 2015, starting from their homes and growing into a thriving digital marketing agency
Red Herring unites strategy and creativity to solve communication problems, helping businesses thrive by connecting digitally.
Why they’re different: Their approach combines strategic thinking with creative execution.
7. Lightning Sites – Melbourne
Specialty: Facebook marketing and sales funnels for SMEs
Unique: Combines website development with ad strategy
Good fit for: Local businesses, trades, retail
Lightning Sites specialises in creating complete digital ecosystems for small to medium businesses.
Why they work: End-to-end approach from website to ads means better conversion tracking and seamless customer journeys for smaller businesses.
8. Social Meteor – Perth / Melbourne
Focus: Boutique agency with visual branding focus
Platforms: Instagram, Pinterest, Meta
Strong in: Wellness, fashion, interiors
Social Meteor takes a highly personalised approach to social media marketing, creating visually stunning content that resonates with lifestyle audiences across Australia
Why they shine: Boutique size means personalised attention and creative that feels authentic to lifestyle brands.
9. MediaSmith – Melbourne
Focus: Paid ads and creative production
Includes: Reels, motion design, carousels
Ideal for: Mid-sized retail brands
MediaSmith combines strategic media buying with high-quality creative production, delivering everything from concept to campaign execution under one roof.
Why they deliver: In-house creative production keeps costs down and turnaround times fast for brands that need regular fresh content.
10. Neighbourhood – Brisbane / Melbourne
Services: Social media strategy, HubSpot automation, email + social integration
Good fit: eCommerce and DTC brands looking for full-funnel integration
Neighbourhood bridges the gap between social media marketing and customer relationship management, creating connected experiences that drive long-term customer value.
Why they’re valuable: True omnichannel approach connects social media efforts with email marketing and CRM for better customer lifetime value.
How to choose the right social media marketing agency
Define your goals first
Are you aiming to build brand awareness, generate leads, grow your community, or drive eCommerce sales? The right agency for you should be laser-focused on your specific outcomes.
Check their creative output
Does the agency show real work that reflects strategic thinking and standout execution? Look for creative variety across formats, platforms, and industries, and ask about their creative process.
Assess their media buying chops
Do they run paid media in-house or farm it out? In-house teams typically mean faster optimisation, clearer communication, and tighter integration with creative.
Review case studies and real metrics
Anyone can claim results. Look for proof: follower growth, engagement rates, CPC, ROAS, and actual revenue lift. Case studies should show both the story and the stats.
Ask about access and ownership
Will you have access to your creative files, data, and audience insights? And if you part ways, do you retain full ownership? Transparency matters.
Pro tip:
Start with a test project or audit. It’s the smartest way to gauge chemistry, capability, and performance—before signing a longer-term commitment.
Partner with Bez Agency — Melbourne’s social media experts
We’re trusted by bold brands like National Geographic, LEGO, and McLaren because we deliver what matters most: results that move the needle.
What we do best:
- Strategy-first social campaigns that align with your business goals, not just vanity metrics
- Scroll-stopping video + Reels created by our in-house creative team
- Paid ad funnels that convert browsers into buyers through data-driven optimisation
We don’t just create content—we create social moments that people remember, share, and act on.
Ready to build your brand’s next great social moment?
Let’s talk about turning your social media channels into revenue drivers.
FAQs
What are the top social media agencies in Melbourne?
Our handpicked list includes Bez Agency, Megaphone Marketing, Soup Agency, The Exposure Co., Social Garden, and others—selected based on creative output, proven results, and industry reputation.
How much does a social media marketing agency cost in Australia?
Costs range from $1,400/month for basic content and community management to $20,000+ for full-service creative and paid advertising. Many agencies offer project-based pricing as an alternative to monthly retainers.
What services do social media marketing agencies offer?
Typically: social strategy development, content creation, paid advertising management, influencer partnerships, community management, and performance analytics. The best agencies integrate these services for maximum impact.
Do I need an agency for Instagram or TikTok?
In 2025, absolutely. Platform-native content like Reels, UGC, and trending sounds are critical to compete effectively. Agencies help you execute fast and stay relevant without burning out your internal team.
Is influencer marketing part of social media marketing?
It can be—many full-service agencies manage influencer outreach, brief creation, and performance reporting as part of broader social strategies. This integration often delivers better results than standalone influencer campaigns.
Why choose an agency over in-house social media?
Agencies bring diverse creative talent, paid advertising expertise, cross-industry insights, and campaign velocity—without the overhead of hiring and training a full internal team. Plus, you get access to premium tools and technologies that would be costly for individual businesses.