Bez Agency

Privacy Policy

1. About this policy

Bez Agency ("we", "us", "our") respects your privacy and is committed to protecting your personal information. This policy explains what personal information we collect, how we use it, who we share it with, and the choices and rights you have.

We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This policy applies to our website at [your website URL], our advertising and lead generation forms (including forms run through platforms like Meta and Google), and any other way you interact with us.

By using our website or submitting your details to us, you agree to the handling of your personal information as described in this policy.

2. What personal information we collect

The personal information we collect depends on how you interact with us. It may include:

• Your name
• Email address
• Phone number
• Business or company name and your role
• The content of any enquiry, message or brief you send us
• Information about the services you are interested in
• Marketing and communication preferences

When you visit our website or interact with our ads, we may also collect:

• Your IP address and general location
• Device, browser and operating system details
• Pages you viewed and how you arrived at and moved through our site
• Information collected through cookies, pixels and similar technologies (see section 5)

We do not generally collect sensitive information (such as health, racial or political information). If we ever need to, we will ask for your consent first unless we are required or permitted by law to collect it without consent.

3. How we collect your information

We collect personal information in a few ways:

• Directly from you, when you fill in a contact form, a lead generation form, subscribe to our updates, send us an email or message, or speak with us.
• Through advertising and lead generation platforms, such as Meta (Facebook and Instagram), Google and similar platforms, when you submit a lead form or respond to one of our ads. These platforms pass your details to us so we can follow up.
• Automatically, through cookies and tracking technologies when you browse our website or engage with our ads.
• From third parties, such as referrals, publicly available sources or our business partners, where relevant.

If you provide us with personal information about another person, you must make sure you have their consent to do so and that they are aware of this policy.

4. Why we collect, hold, use and disclose your information

We use your personal information to:

• Respond to your enquiries and provide quotes or proposals
• Deliver our services and manage our relationship with you
• Run, measure and improve our advertising and lead generation campaigns
• Send you marketing and updates you have agreed to receive (see section 6)
• Personalise the content and ads you see
• Improve our website, services and customer experience
• Meet our legal, accounting and record keeping obligations

We only collect personal information that is reasonably necessary for these purposes.

5. Cookies, pixels and tracking technologies

Because we run ads and lead generation campaigns, our website uses cookies and similar technologies to understand how visitors find and use our site, and to measure and improve our advertising.

These may include:

• Analytics tools such as Google Analytics, to understand site traffic and behaviour
• Advertising pixels and tags such as the Meta Pixel and Google Ads tags, to measure ad performance and show relevant ads
• Functional cookies that help the website work properly

Cookies are small files stored on your device. Most browsers let you control or block cookies through your settings, although blocking some cookies may affect how the website works.

The advertising platforms we use may also use this information to build audiences and show you ads across their own platforms and partner networks. You can usually adjust your ad preferences directly with those platforms.

6. Direct marketing and how to opt out

If you have given us your details or agreed to hear from us, we may send you marketing about our services, offers and updates. We do this in line with the Privacy Act and the Spam Act 2003 (Cth).

Every marketing email we send includes an easy way to unsubscribe. You can also contact us at any time using the details in section 13 to opt out or update your preferences. We will action your request promptly.

We will not use or disclose your personal information for direct marketing where you have asked us not to.

7. Who we share your information with

We do not sell your personal information. We may share it with:

• Service providers who help us run our business, such as email, CRM, hosting, scheduling and analytics providers
• Advertising and lead generation platforms, such as Meta and Google, to run and measure campaigns
• Professional advisers, such as accountants and legal advisers, where reasonably required
• Government bodies or law enforcement, where we are required or permitted by law

We only share what is reasonably necessary, and we expect our providers to protect your information in line with the Privacy Act.

8. Overseas disclosure

Some of the platforms and providers we use store and process information outside Australia, including in the United States and other countries. For example, advertising, analytics, email and hosting tools are often based overseas.

Where we disclose your information overseas, we take reasonable steps to make sure it is handled consistently with the Australian Privacy Principles.

9. How we store and protect your information

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification or disclosure. This includes secure systems, access controls and using reputable providers.

No method of transmission or storage is completely secure, so while we work hard to protect your information, we cannot guarantee absolute security.

We keep personal information only for as long as we need it for the purposes described in this policy, or as required by law, and then take reasonable steps to destroy or de identify it.

10. Accessing and correcting your information

You have the right to ask for access to the personal information we hold about you, and to ask us to correct it if it is inaccurate, out of date or incomplete.

To make a request, contact us using the details in section 13. We will respond within a reasonable time. In some cases we may need to verify your identity first, and there may be limited circumstances where we cannot provide access, in which case we will explain why.

11. Lead generation forms and advertising platforms

When you submit a lead generation form through one of our ads or campaigns, your details are collected so we can follow up about your enquiry and the services you are interested in.

The platform you used to submit the form (such as Meta or Google) also handles your information under its own privacy policy. We recommend reviewing those policies to understand how each platform manages your data:

• Meta: https://www.facebook.com/policy.php
• Google: https://policies.google.com/privacy

12. Links to other websites

Our website and ads may link to other websites that we do not control. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policy of any website you visit.

13. How to contact us or make a complaint

We take complaints seriously. We will acknowledge your complaint, look into it, and aim to respond within a reasonable time.

If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC):

14. Changes to this policy

We may update this policy from time to time to reflect changes in our practices or the law. The latest version will always be available on our website, with the "last updated" date shown at the top. We encourage you to review it periodically.