Two arms, one strategy. National installer growth across commercial and residential.
Two
Brand Arms (Sunlock+Nova)
National
Installer Network Growth
Multi
Channel Distribution
B2B
Trade Audience Focus
Client
Sunlock / Hopergy
Industry
Solar Energy (B2B)
Services Delivered
Photography · Video Production · Social Media Management · LinkedIn Advertising
Hopergy operates two arms, Sunlock for commercial mounting and Nova for residential, and the market needed to understand the difference between them. The bigger challenge was getting installers across Australia to come on board and distribute their solar mounting solutions.
Bez Agency built a content strategy mixing informational and educational videos with installation footage, product showcases, and workmanship reels. Social management across Facebook, Instagram, and LinkedIn paired with light LinkedIn advertising aimed squarely at the installer and trade audience.
Existing suppliers buying more. New suppliers signing on.
How We Executed
Content
Photo and video covering installation footage, product showcases, and workmanship reels. Educational and informational content built to demystify the product and demonstrate quality to a trade audience.
Social
Multi-channel social management across Facebook, Instagram, and LinkedIn. B2B focused, trade-led storytelling that positions Sunlock and Nova as the go to suppliers in their categories.
Ads
LinkedIn advertising aimed at the installer and trade industry. Light spend, sharp targeting, designed to support the organic strategy and build awareness with the right buyers.
National
Installer Network Growth
Visual Assets & Deliverables
Campaign deliverables and production work crafted by Bez Agency for Sunlock / Hopergy.
Rapid Tune
Three services, one strategy, real returns. Across thirty-plus franchises and one national brand.