Hopergy operates two arms, Sunlock for commercial mounting and Nova for residential, and the market needed to understand the difference between them. The bigger challenge was getting installers across Australia to come on board and distribute their solar mounting solutions.
Bez Agency built a content strategy mixing informational and educational videos with installation footage, product showcases, and workmanship reels. Social management across Facebook, Instagram, and LinkedIn paired with light LinkedIn advertising aimed squarely at the installer and trade audience.
Existing suppliers buying more. New suppliers signing on.
Photo and video covering installation footage, product showcases, and workmanship reels. Educational and informational content built to demystify the product and demonstrate quality to a trade audience.
Multi-channel social management across Facebook, Instagram, and LinkedIn. B2B focused, trade-led storytelling that positions Sunlock and Nova as the go to suppliers in their categories.
LinkedIn advertising aimed at the installer and trade industry. Light spend, sharp targeting, designed to support the organic strategy and build awareness with the right buyers.
.jpg)
.png)