TikTok ads are one of the best ways to drive business in Australia.
Still debating whether TikTok is “just for kids”? 9.7 million Australians are scrolling every month. Eighty-six percent are aged 18–34 — the demographic that actually buys things. TikTok’s revenue in Australia surged 80% last year to $679 million. Platforms don’t generate nearly $700 million by accident.
TikTok isn’t about dance trends anymore. It’s become Australia’s most effective channel for capturing attention, building culture, and converting buyers.
And the best part? Ad costs are still significantly lower than Facebook and Instagram — for now.
Here’s how to turn TikTok into your most profitable marketing channel in 2025.
At Bez Agency, we’ve already helped global brands like LEGO and McLaren cut through the noise with video-first creative. From strategy to execution, we know what it takes to turn attention into action.
TikTok advertising is the use of paid ads on TikTok to promote products, services, or brands to the platform’s highly engaged audience.
In 2020, only 1.2 million Australians used TikTok.
By 2024, that number hit 8.5 million, making it the third-largest social platform behind Facebook and Instagram.
But it’s not just about size — it’s about attention. Australians spend an average of 95 minutes a day on TikTok, nearly double Instagram’s 50 minutes. That’s time your brand could own.
TikTok’s algorithm is also different. Instead of just serving ads to pre-defined interests, TikTok surfaces content based on behaviour — completion rates, interactions, and engagement signals.
That means your ads can reach fresh audiences who’ve never even heard of your brand before but are primed to care.
Forget everything you know about social advertising. TikTok doesn’t play by the same rules.
Traditional platforms wedge ads into feeds. TikTok blurs the line between ad and content — ads feel like TikToks. That’s why TikTok ads deliver:
And because the algorithm optimises for engagement and completion, ads that resonate actually get boosted.
In other words: TikTok doesn’t just let you buy reach — it rewards good creativity by giving it more distribution.
But your first three seconds decide everything. Boring corporate intros die instantly. Entertaining, authentic, native content gets rewarded.
TikTok is a video-first platform. That’s why Bez has an in-house video production and photography team dedicated to scroll-stopping content. Whether it’s a branded shoot, UGC-style clips, or high-end creative, we produce assets that feel native and perform at scale.
Less than a quarter of businesses are on TikTok. That means the brands moving early are locking down massive market share at ad prices 15–30% lower than Meta platforms.
But the window is closing. As more advertisers flood in, costs will rise and competition will intensify.
B2C brands dominate TikTok for obvious reasons.
Australian furniture brand Eva increased their return on ad spend by 1,458% through strategic TikTok campaigns, achieving 10x ROAS on their conversion-focused ads.
Small businesses like Brooki’s Bakehouse built international followings through simple, authentic content showcasing their daily processes.
Local services are finding success too. Food businesses like Chebbo’s Burgers grew from food trucks to established brands through consistent TikTok presence.
Even publishers like Penguin Books Australia went viral by participating in trending dances, proving that authenticity trumps production value.
But here’s where it gets interesting—the platform works across industries. The key isn’t the business type—it’s understanding that TikTok rewards authentic storytelling over polished advertising.
TikTok gives brands multiple ad formats, from in-feed ads to branded hashtag challenges. Here’s the breakdown:
The workhorse. These ads blend seamlessly into the For You Page, looking like any other TikTok.
Premium takeover. Your video appears the moment a user opens TikTok.
3–5 second full-screen impact when the app opens. Only one advertiser per category per day.
Encourages users to create content around your hashtag.
AR and filters that users play with and share.
Ready to stop missing out? Here’s how smart Australian businesses are getting started with TikTok ads.
Skip the creator account—go straight to TikTok for Business. Creator accounts limit advertising options and make campaign management unnecessarily complicated.
The setup process takes 15 minutes: verify your Australian business details, connect your payment method (major credit cards and PayPal accepted), and link your TikTok business account to TikTok Ads Manager.
TikTok typically approves applications within 24-48 hours, faster than Facebook’s often week-long review process.
Start with audience research, not creative brainstorming.
Australian TikTok users behave differently than global audiences—they engage more with local content, prefer authentic over polished, and respond to Australian cultural references and slang.
Know that TikTok’s minimum spend requirements are $50 daily at campaign level, $20 daily at ad group level. Start with $100-200 daily budgets to gather sufficient performance data for optimisation.
Demographic targeting covers standard options like age (minimum 18 for advertising), gender, location down to suburb level, and language preferences.
Meanwhile, interest targeting includes 20+ categories from beauty and fashion to sports and technology. Unlike Facebook’s interest targeting based on page likes and website visits, TikTok uses video completion rates and engagement patterns to determine user interests.
Custom audiences work similarly to other platforms—upload customer lists, retarget website visitors via TikTok pixel, or create audiences based on app activity. Lookalike audiences help scale successful campaigns by finding users similar to your best customers.
The difference between ads that work and ads that waste money comes down to one thing: does your content feel native to TikTok or like a traditional advertisement?
Content that converts follows TikTok’s entertainment-first philosophy. Start with hooks that grab attention immediately, use trending sounds and music, and structure videos around storytelling rather than product features.
Video production doesn’t require Hollywood budgets, but it demands understanding TikTok aesthetics. Vertical format, mobile-optimized text, quick cuts, and authentic presentation outperform highly polished content that feels disconnected from platform culture.
Finally, A/B testing is crucial for optimization. Test different hooks, calls-to-action, video lengths, and trending elements to identify what resonates with your specific audience. TikTok’s algorithm rewards engaging content with lower costs and broader reach.
Creative is only one part of the equation. Bez also offers full-service social media management — planning, posting, and community building. We don’t just create campaigns; we craft conversations that command attention and drive lasting engagement.
TikTok operates on auction-based pricing similar to Facebook ads and Google. You set maximum bids, and the platform charges based on competition, ad quality, and audience demand.
Bidding strategies include cost per click (CPC), cost per thousand impressions (CPM), and cost per acquisition (CPA). Most Australian businesses start with automatic bidding to establish baseline performance before switching to manual bidding for greater control.
On average, TikTok ad costs in Australia are:
These costs are generally 15-30% lower than Facebook advertising, reflecting TikTok’s growing but not yet saturated advertising market.
Strengths
Audience overlap
Ad costs and tracking
Partnering with a TikTok advertising agency helps you get better results faster. Agencies understand TikTok’s unique algorithm, trends, and audience, handle all the technical setup, and optimise campaigns daily — so you can focus on growing your brand while experts manage performance.
TikTok advertising in Australia isn’t the future — it’s now. The brands that move early will lock in audiences, learnings, and market share while competitors keep hesitating.
At Bez, we’ve helped brands generate millions in revenue through TikTok ads that look and feel native but deliver measurable ROI.
What we do best:
We don’t just run ads. We build systems that turn TikTok into a revenue channel.
Book your TikTok strategy consult with Bez today. because every day you wait is another day your competitors steal your customers.
How much do TikTok ads cost in Australia?
TikTok advertising in Australia typically costs $10-50 per CPM, with minimum daily budgets of $50 per ad group. Most Australian businesses see effective results starting with $500-1000 monthly budgets.
Do TikTok ads work for Australian businesses?
Yes, TikTok ads are highly effective for Australian businesses, especially those targeting audiences under 45. With over 8.5 million Australian users and high engagement rates, TikTok offers significant ROI potential.
What types of businesses should advertise on TikTok?
E-commerce, fashion, beauty, food, fitness, and local service businesses see the best results. However, B2B companies are increasingly finding success with educational and behind-the-scenes content.
How long does it take to see results from TikTok ads?
TikTok ads can generate traffic immediately, but optimisation typically takes 7-14 days. Most businesses see meaningful results within their first month of consistent advertising.
Can I run TikTok ads myself or do I need an agency?
While self-management is possible, TikTok’s unique creative requirements and fast-changing trends make agency partnership valuable for consistent results and creative excellence.